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A New Beginning for You and Your Baby
Baby & Me Tobacco Free Program™
Are you pregnant
and
are you ready to quit using
nicotine products?
Who We Serve
The Baby & Me Tobacco Free Program (BMTFP) supports those who are pregnant and currently using tobacco or who quit within three months before or during pregnancy. BMTFP addresses all forms of nicotine, including e-cigarettes and oral products. The program is available to anyone who is pregnant, up to 36 weeks into pregnancy. A household member who uses tobacco may also enroll to receive quit support.
Our Approach
❋Individual Counseling: Baby Bear Hugs Home Visitors are certified counselors for the BMTF program and provide intensive, evidence-based, in-person, one-on-one counseling, in your home.
This consists of 4 prenatal and 6 postpartum counseling sessions. The program curriculum uses non-judgmental, cognitive behavioral therapy and motivational interviewing (MI) to promote cessation and prevent relapse.
❋Consistent Feedback: Tobacco status is verified at each session using carbon monoxide (CO) monitoring and/or saliva testing. Test results guide personalized cessation treatment. CO monitors: handheld unit for in-person sites, remote device for telehealth participants.
Saliva tests are used for people who use e-cigarettes or smokeless tobacco.
❋Motivation: Participants receive incentives (restricted gift cards) to reinforce tobacco-free progress.Incentives are given prenatal and postpartum, primarily at tobacco-free sessions.
Each participant can earn up to $400 in gift cards, with additional incentives available when a partner also enrolls.
The Baby & Me Tobacco Free Program™ is an evidence based, smoking cessation program proven to reduce the burden of tobacco on the pregnant and postpartum population.