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A New Beginning for You and Your Baby
Baby & Me Tobacco Free Program™
Are you pregnant
and
are you ready to quit using
nicotine products?
Who We Serve
The Baby & Me Tobacco Free Program (BMTFP) supports those who are pregnant and currently using nicotine products or who quit within three months before or during pregnancy. BMTFP addresses all forms of nicotine, including e-cigarettes and oral products. The program is available to anyone who is pregnant, up to 36 weeks into pregnancy. A household member who uses tobacco may also enroll to receive quit support.
Our Approach
❋Individual Counseling: Baby Bear Hugs Home Visitors are certified counselors for the BMTF program and provide intensive, evidence-based, in-person, one-on-one counseling, in your home.
This consists of 4 prenatal and 6 postpartum counseling sessions. The program curriculum uses non-judgmental, cognitive behavioral therapy and motivational interviewing (MI) to promote cessation and prevent relapse.
❋Consistent Feedback: Tobacco status is verified at each session using carbon monoxide (CO) monitoring and/or saliva testing. Test results guide personalized cessation treatment. CO monitors: handheld unit for in-person sites, remote device for telehealth participants.
Saliva tests are used for people who use e-cigarettes or smokeless tobacco.
❋Motivation: Participants receive incentives (restricted gift cards) to reinforce tobacco-free progress.Incentives are given prenatal and postpartum, primarily at tobacco-free sessions.
Each participant can earn up to $400 in gift cards, with additional incentives available when a partner also enrolls.
The Baby & Me Tobacco Free Program™ is an evidence based, smoking cessation program proven to reduce the burden of tobacco on the pregnant and postpartum population.